Get Ready to Build Your Future

Startup Era Academy is here to help you gain practical skills and achieve your career goals.

COURSES CURRICULUM

Digital Marketing

Learn the fundamentals of digital marketing, including SEO, PPC, content marketing, and analytics. This course provides a strong foundation for anyone looking to excel in the digital space.

  • Certificate
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Social Media Marketing

Master the art of social media strategy, engagement, and growth. This course covers platforms like Facebook, Instagram, LinkedIn, and Twitter, focusing on audience building and conversions.

  • Certificate
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Advance Digital Marketing

Dive deeper into advanced techniques and strategies, including advanced SEO, Google Ads, remarketing, and conversion optimization, to turn you into an expert digital marketer.

  • Certificate
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WordPress Development

A practical course on building, customizing, and managing WordPress websites. Ideal for those wanting to create professional websites without extensive coding knowledge.

  • Certificate
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GIS & Lidaar (Online)

This course introduces GIS mapping and LiDAR data processing techniques, essential for careers in environmental science, urban planning, and geospatial analysis.

  • Certificate
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Computer DCA

Covering essential computer applications, this course is ideal for beginners to gain hands-on experience with software applications like MS Office, internet basics, and data management.

  • Certificate
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COURSE CURRICULUM

Course Objectives :

  • Understand the fundamentals of digital marketing and its role in modern business strategies.
  • Develop proficiency in key digital marketing channels such as SEO, SEM, social media marketing, email marketing, content marketing, and analytics. 
  • Gain hands-on experience in planning, implementing, an measuring digital marketing campaigns. 
  • Learn how to effectively target and engage diverse audiences across different digital platforms.
  • Explore emerging trends and technologies shaping the future of digital marketing.

Module 1: Introduction to Digital Marketing

  • Understanding the digital marketing landscape
  • Evolution and significance of digital marketing Digital
  • Digital marketing vs. traditional marketing
  • Key digital marketing concepts and terminology

Module 2: Website Fundamentals and SEO

  • Basics of website development and design
  • Principles of search engine optimization (SEO)
  • On-page and off-page SEO techniques
  • Keyword research and analysis
  • SEO tools and analytics

Module 3: Pay-Per-Click (PPC) Advertising and SEM

  • Introduction to pay-per-click advertising
  • Google Ads (formerly Google AdWords) fundamentals
  • Campaign setup, keyword targeting, and ad copywriting
  • Bid management and budget optimization
  • Tracking and analyzing PPC campaigns

Module 4: Social Media Marketing

  • Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Creating effective social media marketing strategies
  • Content creation and curation for social media
  • Community management and engagement
  • Social media advertising and analytics

Module 5: Email Marketing

  • Fundamentals of email marketing
  • Building and segmenting email lists
  • Designing compelling email campaigns
  • A/B testing and optimization
  • Email automation and personalization

Module 6: Content Marketing

  • Understanding the role of content in digital marketing
  • Developing a content marketing strategy
  • Digital marketing vs. traditional marketing
  • Content distribution and promotion
  • Measuring content marketing ROI

Module 7: Digital Analytics and Measurement

  • Introduction to web analytics tools (Google Analytics, etc.)
  • Setting up analytics tracking and goals
  • Interpreting key metrics and KPIs
  • Conversion tracking and optimization
  • Reporting and performance analysis

Module 8: Mobile Marketing and Optimization

  • Overview of the mobile marketing landscape
  • Mobile website optimization best practices
  • Mobile app marketing strategies
  • Location-based marketing tactics
  • Mobile advertising platforms and targeting options

Module 9: Emerging Trends in Digital Marketing

  • Exploring emerging technologies (AI, AR, VR, voice search, etc.)
  • Understanding the impact of data privacy regulations
  • Harnessing the power of influencer marketing
  • Predicting future trends and staying ahead of the curve 

Module 10: Digital Marketing Strategy and Planning

  • Developing comprehensive digital marketing plans
  • Aligning digital marketing objectives with business goals
  • Budgeting and resource allocation
  • Setting realistic targets and timelines
  • Monitoring and adapting strategies based on performance